Video Marketing 
w. Standard Digital 

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Strategy to create, curate and utilize videos to promote and tell your target audiences about your product or service

Having a video would mean to be able to constantly engagement your audience with your brand through various digital channels. This helps to increase your engagement rate and at the same time educate your target audience which allows you to reach them with a new medium.

Type of Videos You Can Create

Educational

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Educational Videos help to build trust with your target audience and your brand. These videos are usually used to explain and educate your audience about your product or service and it is usually seen on their website or social media pages. There are different types of Educational videos such as:
 

  • Tutorial videos; Teaching your audience how to use your product or service

  • ​Industry update videos; Showing your knowledge on the industry which gives extra credibility

  • Explainer videos; Simplify explanations on products, services or even the process

Company Culture

Company Culture videos help to showcase your company’s personality which highlights the ethos of your company to potential customers. The intention is to market your brand with the company’s mission and values in mind. These videos not only help to brand your company but also a great tool for recruitment. There are different types of Company Culture videos such as:

  • Event videos; Provide huge amount of information about your company to your target audiences

  • Brand videos; Express your company’s dedication, history, mission and values to captivate your target audience to choose your business over your competitor

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Product

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Product Videos are a way to flaunt your product or service to your target audience, to get them interested. These videos feature your products or services in a visually appealing way to showcase the intricacies of the product and how much complexities it has gone through to make the final cut. There are different types of Product videos such as:
 

  • Product Demo videos; Help audiences understand how your product or service works

  • Product Launch videos; Focus on getting your audience excited about your new product or service

Testimonial

Testimonial Videos show your target audience that your existing customer loves your brand, this helps to establish trust within your community. Such videos are a great way to attract new customers as your existing customers are selling your brand for you. When potential customers see how passionate your existing customers are, they would also like to experience the same as your existing customers. There are different types of Testimonial product videos such as:

  • Customer testimonials; Perfect to convince potential customers from a consideration stage to the purchasing stage

  • Employee testimonials; Helps to show off your team and your offices to boost recruitment

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Specific. Detailed. Always Stand Ahead

Standard Digital provides well-designed creatives and comprehensive video marketing services for your digital marketing campaign to efficiently convey commercial messages to your target audiences. Sign Up Your Free Consultation today and talk to Standard Digital Specialist about your Digital Marketing Campaign! 

Advantages of Having Video Marketing

Increase Your Online Presence

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As a business, you would like to have as many people to know about your brand and online is the way to go. You may say that you have already established a social media presence, however, it is never enough. Only constantly spreading the word would help to get your business to be noticed and have a competitive edge over your competitors. In today’s day and age, videos have taken a much larger role in social media content, there is Facebook live, Instagram live and even Reels. So why should you make videos? Because videos are the most shared content on social media. If you aren’t using video for marketing, you are missing out on a huge opportunity to amplify your reach and engage your target audience.

Improve Your Search Engine Ranking

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Search engines are looking for content that engages viewers. Videos are what draws us in and we will stick around to see how it plays out, this increases your target audience’s engagement and conversion. Google uses time on site to identify whether your video is providing what visitors are looking for. This would help improve your search result as your target audience watches your videos. Not only Google, YouTube is also the second largest search engine behind Google. By having your video on Youtube, this would greatly increase your visibility as well as opportunity to show up in search.

Build Relationship & Personality Between Your Brand and Customers

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There is more to just driving sales with videos! Well-made videos can also drive engagement and communication with your target audiences. This would build a sense of reliability, honesty and trust between you and your customers. Apart from that, videos are also a perfect way to create personality for your brand which in return enables you to connect with your customers and earn their trust. 90% of users said that videos are a great way to help in their decision making process. Through videos, you are able to educate your customers which will translate into that foundation of trust and then to sales. In reality, we are unable to be 24/7 physically with our customers hence having to capture that sentiment in the form of video content would make you 24/7 available!

Video Encourages Social Shares

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In this age of viral videos, 92% of mobile video consumers share videos with the people around them. This gives a great opportunity for your business to showcase what your company is all about. The sky's the limit when it comes to making videos, let your imagination run wild! From creating explainer videos to company culture videos and even Lives, there is a huge range of opportunities for you to choose from. Anyone and everyone can get on board with videos. Research has shown that LinkedIn users are 20x more likely to share a video on the platform than any other type of post. People are also more engaged with video than any other type of content on Instagram. With a mountain of advantages, it's clear that video is a vital component of any inbound marketing plan.

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