Multiple global IT service providers and marketing solutions operators have conducted multiple research on this matter. Here are a few findings that could help to illustrate how video marketing has gained importance and popularity over the years. By 2022, online videos are expected to make up more than 82% of all consumer internet traffic. Video marketers get 66% more qualified leads per year. 54% of consumers want to see more video content from the brands they support. Video production is more affordable and easier to create than ever. As the technology to produce quality videos are more accessible and straightforward, more marketers are deeming videos as one of the most important tools that goes along with their sales and marketing blueprint. Video marketing, if done right, is the perfect tool to drive engagement and conversions, or to improve SEO performance and sharing amongst social platforms. The nature of videos also embraces a high degree of versatility which could be used in a wide array of use cases, including product demos, product tutorials, client testimonials or simply brand advocacy campaigns. Talk to our specialists today to find out how videos could be incorporated in your marketing mix.

To succeed in video marketing, there are several key elements throughout the planning and execution phases that businesses need to consider. Businesses need to have a clear understanding of how videos could help in achieving / supplementing the realization of the marketing or business goals. This includes having a solid understanding of the audience, how the message should be structured and conveyed, and what online tools and resources are needed for advertising the videos. Staying consistent is important in video marketing as it helps to build brand awareness and establish a loyal following, especially when you are considering creating a series of videos revolving around specific themes/topics. After the videos are produced and advertised, businesses should not stop tracking the video performance and audience reactions. Common indicators and metrics for video marketing include views, engagement and conversions - which could be extremely useful for decision makers in fine tuning the upcoming strategies.

Video is a highly engaging medium that can capture viewers' attention easier from a piece of text-only content. Video marketing results in a higher conversion rate and encourages social sharing. Including videos in your website could also improve your search engine optimization performance as search engines like Google and Yahoo tend to favor websites that adopt multimedia and video content.

In short, people become followers for multiple reasons - some are seeking expert, authoritative advice from influencers; some for the sake of entertainment and inspiration; some are constantly looking for product recommendations and hacks in a specific field; and some may simply want to stay connected with the communities / cultures. Some influencers have more fans / gain more fans quicker than others, and these influencers are usually good at delivering the following values. Assuring quality content, posting regularly and staying consistent are more likely to attract and retain a loyal following. Influencers that are focusing on a niche interest and fields are also more likely to attract a group of dedicated followers and grow its community. Those who initiate or take part in collaborations with other influencers and brands are also more likely to constantly harvest more fans and recognition. As a brand, take a quick peek at what kind of content the influencer usually produces and the way they interact with their fans. You may need to review your promotional goals before sourcing the choice for partnerships - for example, are you driving conversions or leading traffic to your website? The former may require the fans community being more loyal while the latter should consider the influencers that have a large number of followers.

Influencers marketing are a proven way to help businesses reach marketing goals, both online and offline. Particularly, it is a powerful tool for e-commerce business to drive sales by providing social proof, which is a determining factor in a customer journey before making any purchase decisions. More than 70% of individuals concur that referrals from people they know influence their decision to buy. Apart from increasing brand awareness, direct social media followings to the brand social media accounts and gain credibility and trust, influencers marketing provide exclusive advantages over other marketing channels. One of the prominent ones is for data collection and market study. Working with influencers and their fan base that represents a wide array of demographic settings help brands to quickly and effortlessly identify the market reaction so as product feedback data. More data you gain, the easier for the marketing team to refine their strategy and produce more audience relevant content. Another benefit that can’t be ignored is that different influencers are good at producing different types of content, some are better in doing product review, and some are better in crafting a role playing short reel. Partnering with influencers provide brands a chance to try on new creative perspectives with minimal efforts, which is exceptionally critical for brands that target the young generations or in competitive business settings.

KOL stands for Key Opinion Leader, and it refers to individuals who have a significant influence over their followers' opinions and behavior in a particular industry or field. KOLs are often experts in their niche and a majority of them owe a strong following on social media platforms like Instagram, YouTube, and WeChat. Influencers are individuals who have a large following natively found on social media and can influence their followers' opinions and behavior, like KOLs. For influencers, deep roots in a particular industry or field is not necessary, but to be categorized as an influencer, one should have a strong personal brand on social media which can often be reflected on the number of followers. Nowadays these two terms are often used interchangeably as the power of influence is spreading beyond and across industries, platforms or even geographical boundaries. What is certain is, both KOLs and influencers play an important role in keeping the social media community vivid and active as their presences are representing the voices of a gigantic group of audience that are eager to interact with the influencers e.g. comment on their posts or join a branding event which the influencer are invited. By collaborating with KOLs or influencers, brands can leverage their reach and influence to promote their products or services to a wider audience.

Many marketers deem Search Engine Marketing (SEM) as one of the main pillars for the brand's promotional efforts. There are several reasons that make it one of the most sought-after digital marketing strategies. In general, SEM increases brand visibility in search engines, hence reaching a wider audience and generating more leads. What makes it more tempting for most advertisers is SEM is giving them more control power over a segmented audience and targeting options, tailoring a filter for search engines to display a search result that is in favor of their business as well as their potential customers. Ultimately, the search engines will bring in more and more qualified traffic to your webpage. Google, the most popular search engines worldwide, offers detailed analytics, cost analysis and forecast and even competitor analysis to advertisers based on their SEM efforts on Google search page. There is much more you can do other than targeting keywords. Reach out to Standard Digital and learn more about how SEM could facilitate and enhance your overall online presence.

They are both digital marketing strategies that aim to improve a website's visibility and ranking on search engine results pages. However, SEO refers to the process of optimizing a website to rank higher on the result pages organically, while SEM involves using paid advertising methods, such as pay-per-click (PPC), to drive traffic to your website. Apparently, the latter strategies incur higher cost, yet at the same time ideal at generating immediate results. In terms of targeting options, SEM offers a lot of flexibility to advertisers concerning reaching a specific group of audience. If in doubt, feel free to reach out to our digital marketing strategist to find out which better suits your current business needs.

Search Engine Marketing is a form of digital marketing that involves promoting your websites by boosting its ranking (aka. visibility) in search engine results pages. This strategy involves targeting specific keywords / phrases that people use to search for products, services or information related to the website being promoted. Advertisers could either target the search engine users through paid advertising (i.e. placing bids on keywords so your website could secure a top ranking position on the search page), or through search engine optimization techniques (i.e. optimize your website content in the eyes of search engines). Both ways could bring in more traffic and direct the target audience to your website.

Traditional PR are your general press, niche printed publications, TV and radio, while Digital PR are websites, social media platforms, blogs, influencer campaigns, online news and video portals. Digital PR Seeding has a multitude of channels available for brands to tap on. By tapping on the wide span of PR tactics, we would be able to help you achieve your goals.

Digital PR Seeding helps to build your brand’s identity. By creating regular news stories and news releases, it allows you to build your target audiences through well-planned on-site assets. This is essential in expanding your circle of target audience. This also earns news links to your website and improves your organic ranking in SEO. This other outlet allows your brand to be known even in the general audience market which in return increases your brand’s visibility.

Digital PR Seeding is a promotional tactic that is used by marketers to help your brand increase online presence. A news release is issued by companies like yourself to gain media coverage around an announcement, winning an award, a new hire, like a business or product launch or a rebranding initiative. This is done through publishing on well-known news outlets to boost organic rankings, sales, social followings, engagement etc. This type of strategy is measurable and tangible which makes it easy to track and implement.

Yes! As we breakdown how much it costs to create a display ad and how many people would click into them, Display advertising still delivers a positive ROI for many clients. There is always a misconception that only big or large-scale businesses with huge branding campaigns can do Google Display Advertising. But that is not true! Small and medium sized businesses can also set up Display Advertising. With the right set up and management, it can be as effective as search ads in driving direct leads and sales.

8 Tips for Optimizing Google Display Ads: 1. Know your audience 2. Quality over Quantity when picking your keywords 3. Customisation based on competitors’ websites 4. Exclude placements when appropriate. 5. Take advantage of Remarketing 6. Engage in both Responsive Display Ads & Standard Display Ads. 7. Make your ad design your advantage 8. Optimize your bids for devices and placements

Display advertising refers to the advertising practice through the use of visual elements such as images, motion graphics and videos on websites or social media platforms. The goal of display advertising is usually set to generate clicks, traffic, and conversions for a website or landing page, generating more traffic and awareness and ultimately contributing to sales growth. One of key features of display advertising is its ability to segmented specific audiences based on attributes such as demographics, interests, behaviors, and locations. This targeting allows advertisers to broadcast the right message to the right group at the right time, increasing the likelihood of achieving the predefined goals.

To start diving into your metrics, you have to better understand the amounts of traffic your banner ads are currently generating. If you are new to this platform, you got to consider the following obstacles you have to overcome to create an effective banner ad, for example, gaining a customer’s attention, capturing customer interests or, driving customer engagement to click on your banner ad.

Begin with a goal and objective in mind. What do you want to achieve? Increase your brand awareness? Increase your conversion rate? Generate qualified leads? Depending on your goals & objectives, it impacts your media buying as well as the creativity of your ad which in turn affects the results you hope to achieve through display advertising. Other than the actual ad, you are also able to create a dedicated landing page. This page is used to give your customers a better understanding of the product or service that you are offering. It pops up when they click the button in your ad. If you already have an existing website or page that you would like to direct your customers to, you may do so as well! This is an opportunity to craft specific messages and increase your chances of clinching the intended action.

Here are 8 critical steps for every business to succeed on social media. 1. Define your goals: You may want to boost awareness for an upcoming event, or bring in sales to meet the revenue target set for the year. Regardless of campaign size and investment, there should always be a goal defined before the start of every campaign. 2. Identify your target audience: Spot your target audience group and generate buyer personas/profiles that help you understand their needs, interests, behaviors or even expectations. This will help you create content that best resonates with them hence drives engagement. 3. Pick the right social media platforms: Choose the social media platforms that are most relevant to your target audience. For example, LinkedIn is a great platform for B2B campaigns as it houses a large group of career professionals whereas Instagram is more tilted towards daily life contents with highly pleasing visuals. 4. Develop your messaging: Your message should be crafted as whatever your target audience may resonate. Generally speaking, a clear, concise language tone and content focus on the benefits and values of your product or service will be a safe choice. 5. Content Creation and Engagement: Create content that is engaging and relevant to your audience. Content entails a wide spectrum of presentation that includes blog posts, videos, infographics, social media posts, or emails or even outdoor interactive installations. Using eye-catching visuals and persuasive messaging to capture your audience's attention and drive engagement is of utmost importance. 6. Stick to a content calendar: Create a content calendar that outlines your content themes, topics, and posting schedule. This will help you stay organized and consistent with your messaging. 7. Engage with your audience: Monitor your social media channels and actively interact with your audience by responding to comments, messages or even complainants. This will help build trust and loyalty with your audience. 8. Measure and adjust: Use social media analytics tools to measure the success of your campaign and adjust your strategy as needed. This could involve tweaking your messaging, targeting, or tactics to improve your results.

Facebook Facebook is a social networking platform that has since grown to become one of the most popular social media networks in the world, with over 2.9 billion monthly active users as of 2021. Facebook operates on advanced algorithms, which determines what content shows up in a user's newsfeed based on their interactions and interests. Additionally, Facebook offers a range of advertising tools for businesses of all sizes and industries to connect with customers, build brand awareness, and drive sales. Certain types of businesses may be better suited to making the most out of Facebook marketing based on the user characteristics on Facebook. For e-commerce business, Facebook is a great platform for businesses that sell products online. Lots of features on Facebook are tailored for product showcase just as carousel ads and APIs connections. For businesses which rely on geographical advantages, Facebook's tools make it easy for them to connect with customers in their area. For example, people would rely on Facebook recommendations to locate the best coffee shop within 15 minutes walking distance. Facebook's fundraising tools and donation buttons make it a great platform for nonprofits to connect with donors and raise funds for their cause as well. Instagram Instagram is an ideal platform for marketing, particularly for businesses that have a visually appealing product or service to showcase. With over 1 billion monthly active users, Instagram is an excellent place to harness brand awareness from a strong audience base. Instagram users are highly engaged, with many users checking the app multiple times a day. This provides businesses with an opportunity to build a strong relationship with their audience and create a community around the brand. Instagram is also homing many influencers with large number followers across various topics, making it a great platform for businesses to explore influencers marketing. Any business that can visually showcase their brand or products can benefit from Instagram marketing, yet Businesses that focus on fashion, beauty, food and beverage, travel and hospitality, art and design, fitness and wellness etc. are more likely to harvest high engagement on Instagram based on the demographics and behaviors of Instagram users. LinkedIn LinkedIn is a social media platform designed specifically for professionals and corporate decision makers to connect and network with each other. It allows individuals and companies to create a profile, share industry news and insights, join groups and participate in discussions, and search for job opportunities or potential business partners. LinkedIn is particularly useful for businesses that are looking to establish a professional online presence and connect with potential customers, partners, and employees. To decide whether LinkedIn is suitable for your business, you should consider your target audience and whether they are likely to be active on the platform. If your business caters to professionals, executives, or decision-makers, then LinkedIn may be a great fit. Additionally, if your business is looking to recruit new talent, build a thought leadership position in your industry, or establish partnerships with other businesses, LinkedIn can be a valuable tool. It's always worth exploring the platform and testing it out to see whether it can help you achieve your business objectives.

1. Defining the Goals What do you want to achieve with your marketing efforts? Align your marketing activities with these objectives. Make sure the goals need to be specific, measurable, achievable, relevant, and time-bound so you could effectively keep track of the progress and mend the errors. Setting key performance indicators (KPIs) also help you to determine the extent of success/room for improvement of the campaign. 2. Identify what Platforms your Audience Prefers Start by getting to know your target audience based on demographic and psychographic factors such as age, gender, location, interests, and behaviors. You can also obtain more insights from industry reports and case studies to identify the pros and cons for each platform and channel. Furthermore, you could use website and social media analytics tools like Google Analytics and Facebook Insights to study the current traffic flow in your website, such as where more of your visitors are from. 3. Find Out the Type of Content that You Will be Good At Creating The type of content should be closely related to the type of marketing goals and the platforms for broadcast. For example, Instagram requires high quality visuals to stand out yet Twitter users enjoy short text pieces more. Also consider your marketing time frame and staffing before jumping into conclusion, as apparently some content forms such as videos require lots more team effort than merely a poster.

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms. Successful social media management entails creating and implementing social media strategies, crafting engaging content, monitoring and responding to market demands and mentioning, and analyzing the performance of social media campaigns to improve future efforts. Effective social media management helps businesses and organizations build their brand, increase their online presence, and connect with their target audience.

Social media management is a crucial part of any marketing strategy. Owning and managing social media accounts for your brand means your business is allowed to tap into a large audience base and reinforce the connection with them. By creating and sharing content on social media platforms, businesses can increase their visibility and connect with new potential customers. Social media also provides a favorable environment to conduct real-time conversations, meaning businesses could now respond to customer inquiries and complaints quickly, hence improving the overall customer experience and reputation.