Search Engine Marketing
w. Standard Digital
The act of using paid strategies to increase your business search visibility in search engine results pages (SERPs)
This is alternately known as paid search media where brands pay to appear as search results on search engine results pages. Many may ask what is the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)? SEO mainly focuses on optimising a website from organic search results, however SEM is to get traffic and visibility from both organic as well as paid. If there is a particular service that is not listed below, do not hesitate to contact us!
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
SEO is the method of taking steps to boost your website to rank higher on Google, allowing it to be more visible and drive more traffic to your website. This would eventually increase your leads as well as conversions as research has shown that people tend to click the first website they see on their search result. As an agency, we will optimise your website to rank organically on different search engines.
Search Engine Advertising (SEA)
While SEO provides organic boosting on your website ranking on SERPs, Search-engine advertising (SEA) is the method that pays search engines to get your advertisements to appear on their search results. These advertisements can come in the form of text or graphics. SEA usually appears on the top of SERPs and these advertisements will be labeled as “Ad” when your target audience will see them in the search results list. This is also the main source of income for search engines providers like Google, Bing, Yahoo, etc.
Paid submission is the method of listing your company’s information to paid online directories into search engine index. These directories would have editors who will manually review the submissions. After the submissions are approved, they will list it permanently which will in return help to increase your brand’s online citation. This would affect your business’s visibility in search engines. Additionally, this method would assist your brand to improve your accuracy of data such that search engines can index about your business online.
Specific. Detailed. Always Stand Ahead
Standard Digital provides well-designed creatives and comprehensive Search Engine marketing services for your digital marketing campaign to efficiently convey commercial messages to your target audiences. Sign Up Your Free Consultation today and talk to Standard Digital Specialist about your Digital Marketing Campaign!
Advantage of engaging Search Engine Marketing
Increase Brand Awareness
Search Engine Marketing not only helps to generate qualified traffic to your website but also expose your brand name in various segments such as ad’s headline, description, display URL, etc. All these help to increase your brand awareness especially when they often appear on the top of search engine results pages. As your product or service ranks higher in search engines, this would allow your target audience to visit your website and may even recommend your offerings to people around them. Overtime, this SEM would be a trusted advisor or provider for your business to increase brand awareness.
Quick & Easy Implementation
These advertisements are relatively easy to implement and manage. Google ads allow you to set up a schedule for each of your respective campaigns and you are given a choice to start or stop your ads at whatever time you want. While it may take some time to see the full impact of your campaign, it is rather flexible and configurable to set up its budget as well as the performance measures. Change can be done on an ad-hoc basis to tailor to your website content or behaviour of target audience. This would help to optimise your business’s ads and increase more traffic to your company in a short period of time.
Target The Right Audience at the Right Time
Search Engine Marketing is often used as a short-term strategy to reach specific audiences based on their search intentions. This brings fast visibility to your product or service as your ads appear only to your target audience who search using keywords closely related to your product or service. Compared to SEO, paid search ads bring quick results as they allow your business to target your audience instantly. This is especially so when the right keywords are chosen for which your ads will trigger and appear. By doing so, you are getting your ads to appear in front of your highly engaged target audience – all for a low cost and without having to impose on them.
Search Engine Marketing gives businesses the opportunity to test their ads and allow for precise success tracking. SEM allows businesses to gather results from various campaigns to undertake in-depth campaign analysis to optimise your brand’s keyword mix to improve the campaign performance. Google ads allow you a comprehensive range of performance indexes to analyse your businesses’ performance. Regardless of your campaign goals, we are able to identify what your business needs to optimise for better performance in the future, especially when it comes to budgeting.