Digital PR Marketing
w. Standard Digital
Digital PR marketing could be a powerful tool for driving traffic to a website by leveraging various communication channels to promote the website's content and increase its visibility. Creating high-quality content such as blog posts and media coverage could help boost your website organic rankings on search engines, engagement rates, meet sales targets and enhance your digital presence.
General news refers to the type of news that is not related to a specific product, service, or event, but rather focuses on broader industry trends, insights, and developments associated with your company that are of interest to the wider public. General news is often used to establish leadership and position your company as an expert in its field. These publications help to boost your SEO performance by driving the interested audience from online media pages.
Launch News Release
A new product or service announcement press release is a type of update that broadcasts your company's forthcoming launches to the media and the general public. Launch press releases are usually leveraged to generate media attention and coverage, hence creating buzz among the crowds. The press release may also include multimedia elements such as images, videos, or infographics to provide a more engaging and visual representation of the new product or service.
Event News Release
An event news release is a type of press release that announces an upcoming event or conference that a company is hosting, attending, or sponsoring. The purpose of an event news release is to generate media coverage, build buzz , promote attendance or media highlights upon its completion. Event news release is a valuable tool for companies to promote events, generate media coverage, and increase awareness and credibility, which can ultimately lead to increased sales and revenue.
Expert Position News Release
An Expert Position News Release is a type of press release that positions the author or the company as an expert on a particular topic. It typically contains valuable and informative content related to the industry or market in which the company operates. The goal of an EPNR is to establish the company or its representative as a thought leader in its field, and to generate media coverage, online visibility, and increased credibility. It can also be shared on social media to increase engagement.
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Reasons to Start Including Digital PR Seeding in Your Marketing Strategy
Reach and Get In Front of the Right Target Audience
PR seeding is a strategy used to get your message in front of the right target audience by distributing your content to specific media outlets who could significantly influence the decision making process of your target audience. Once your target audience and media outlets are identified, you may engage with them on social media or and share their content alongside with digital pr seeding. You may also need to personalize your outreach to each individual to increase your chances of getting your content published.
Better Search Engine Optimization Performance
PR seeding can be an effective way to boost your website's search engine optimization (SEO) by generating backlinks, increasing your online visibility and recognition among both new and current customers. PR seeding could help to create relevant keywords and relate high-quality content that is optimized for search engines with your site. Backlinks are a critical ranking factor for search engines, so the more high-quality backlinks you have in these digital media outlets, the higher your website will rank in search results.
Brand Image Building
PR seeding can help improve brand reliability and reputation. When your content is shared by influential individuals or media outlets, it is seen as a third-party endorsement of your brand, making it easier for your target audience to find you. By creating educational content that provides value to your target audience, your brand will be positioned as an expert. PR seeding can also be used to address negative reviews and content online, minimizing its impact on your brand's reputation.
Boost Engagement Amongst Audience
PR seeding can be a powerful tool for generating social engagement, by sharing your content with influencers and media outlets who have a large followers base on social media. You should also extract shareable content from the pr coverage that is optimized for social media sharing. This may include embedding eye-catching visuals, compelling headlines, and crafting social media-friendly captions. You may further encourage the media to share your content with their followers.
What is display advertising?Display advertising refers to the advertising practice through the use of visual elements such as images, motion graphics and videos on websites or social media platforms. The goal of display advertising is usually set to generate clicks, traffic, and conversions for a website or landing page, generating more traffic and awareness and ultimately contributing to sales growth. One of key features of display advertising is its ability to segmented specific audiences based on attributes such as demographics, interests, behaviors, and locations. This targeting allows advertisers to broadcast the right message to the right group at the right time, increasing the likelihood of achieving the predefined goals.
What do you need for a digital display ad campaign?Begin with a goal and objective in mind. What do you want to achieve? Increase your brand awareness? Increase your conversion rate? Generate qualified leads? Depending on your goals & objectives, it impacts your media buying as well as the creativity of your ad which in turn affects the results you hope to achieve through display advertising. Other than the actual ad, you are also able to create a dedicated landing page. This page is used to give your customers a better understanding of the product or service that you are offering. It pops up when they click the button in your ad. If you already have an existing website or page that you would like to direct your customers to, you may do so as well! This is an opportunity to craft specific messages and increase your chances of clinching the intended action.
Do you know where your traffic is coming from?To start diving into your metrics, you have to better understand the amounts of traffic your banner ads are currently generating. If you are new to this platform, you got to consider the following obstacles you have to overcome to create an effective banner ad, for example, gaining a customer’s attention, capturing customer interests or, driving customer engagement to click on your banner ad.
Is Display Advertising effective?Yes! As we breakdown how much it costs to create a display ad and how many people would click into them, Display advertising still delivers a positive ROI for many clients. There is always a misconception that only big or large-scale businesses with huge branding campaigns can do Google Display Advertising. But that is not true! Small and medium sized businesses can also set up Display Advertising. With the right set up and management, it can be as effective as search ads in driving direct leads and sales.
How do you optimize Display Ads?8 Tips for Optimizing Google Display Ads: 1. Know your audience 2. Quality over Quantity when picking your keywords 3. Customisation based on competitors’ websites 4. Exclude placements when appropriate. 5. Take advantage of Remarketing 6. Engage in both Responsive Display Ads & Standard Display Ads. 7. Make your ad design your advantage 8. Optimize your bids for devices and placements