Digital PR Marketing
w. Standard Digital
A promotional tactic in which marketers plant a brand's content across the internet to increase a brand’s online presence
This helps your business to get to the front of potential customers as they browse through the web. It is a highly effective brand awareness tool to drive traffic, boost organic rankings, engagement and even sales that is a measurable and tangible strategy.
Digital PR Seeding
General News
General News is the most generic way of traditional coverage in online media. This allows brands to introduce their company to gain awareness. Additionally, contents can also be broadcasting awards and achievements to acknowledge the hard work of employees as well as give the word an update. This type of seeding often has an asset at its core, when done well, it can capitalise on a broader set of KPIs. Both B2B and B2C businesses can publish whatever they think is “newsworthy” which may help to raise their SEO rankings.
Launch News Release
Launch News helps your company to introduce a new product, service or campaign. Sufficient media coverage would be needed to capture the attention of your target audience. This format of digital PR seeding is similar to General News Release, however with more emphasis on timeliness. Such a release would help to create a sense of urgency, by introducing your brand’s special features, potential customers will surely get interested in your brand.
Event News Release
An Event News Release informs existing and potential customers about upcoming events that your company would be hosting. This type of news release clearly explains the details of the event, in view of getting the general public to learn about them. Having such news releases is one of the most reliable ways to get the media's attention as well as an effective way to create interest around any corporate news in a factualand efficient way.
Expert Position News Release
Expert Position News Release is a type of public statement that builds an individual’s brand credibility in a particular field. The goal is to position the individual or organisation as a go-to source of information for the media to contact in the future. This individual would be someone with a more professional image to handle certain news releases and some type of third-party verification of expertise. This would allow the brand to gain credibility and gain the trust of your customers.
Specific. Detailed. Always Stand Ahead
Standard Digital provides well-designed creatives and comprehensive PR Seeding services for your digital marketing campaign to efficiently convey commercial messages to your target audiences. Sign Up Your Free Consultation today and talk to Standard Digital Specialist about your Digital Marketing Campaign!
Advantages of Launching Digital PR Seeding
Stay In Front of your Target Audience
Part of launching an effective Digital PR campaign is knowing your target audience and what platforms they are usually on. Digital PR Seeding offers an effective way to reach your target audience in the most authentic and newsworthy way that does not feel like an advertisement. The key objective is to get your consumers to be consuming content while going about their regular day. Having such content to be seen by your target audience would cause a longer-lasting effect on brand recognition. When they start to associate themselves with your brand, that is when the relationship grows which leads to brand loyalty and sales.
Boost Search Engine Optimization
Digital PR Seeding is a valuable tool to boost the SEO profile of your website. Whenever your brand publishes content from a media publication, it links back to generating traffic to your website. This creates powerful backlinks to your website which passes on positive link juice. The level of coverage you get with your press releases in online news sites has a significant effect on your recognition in search engines. Additionally, writing SEO-compliant news releases may also increase your website traffic and ensure search results to your advantage.
Reliability, Image, Reputation and Branding
With many prestigious publications building trust among their target audience, with more news releases featuring your brand, would allow your brand to increase visibility, reputation and image. These prestigious publications would allow your company to be perceived as an expert in your industry. Other than positive impact on your reliability, image and reputation, news releases also help your brand to be recognised in your industry and business circle which creates a positive perception within the organization as well.
Generate Social Engagement
Digital PR Seeding typically assists businesses to create great opportunities to drive engagement on social media and strike up conversations among their target audiences. With news releases, it allows your brand to know your audience well and to be able to get conversions which is a sign of successful social engagement. Thus, it all comes down to knowing your target audience and knowing the right time and right place to catch their attention. By hooking onto their interest and when your business gets it right, social becomes another channel to drive further value.
