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w. Standard Digital
Display Advertising serves as a form of online advertising to attract audiences to a digital marketing platform to carry out a specific action
In this digital day and age, many people are spending more and more of their time on the internet, which makes it an ideal channel to reach potential customers
Types of Display Advertising
Display advertising is changing the face of the marketing industry, with more than half of the total spending on advertising will be on digital ads. Such online advertisements consist of text, images, URL and even Call-to-Action buttons. There are many types of ad formats that Standard Digital offers. The list below is not exhaustive, do not hesitate to contact us!
Responsive Display Ads
Responsive display ads are ads that replace the default ad types on the Display Network. Google will automatically generate your ads such that it would fit nicely on the Display Network. This would broaden your reach as multiple assets can be uploaded, you are also able to leverage Google's machine learning model to determine the optimal combination of your assets to reach your targeted performance.
Retargeting Display Ads
Retargeting display ads are also known as remarketing ads, with personalisation, many businesses have engaged in retargeting campaigns to capture interested customers. Remarketing allows your brand to be present in the minds of potential customers who have shown interest in your product or service. A dynamic retargeting campaign would definitely change your business.
Native advertising allows ads to blend in with the content on the same page, this allows the ads to not look like a “sponsored” ad. This is an extremely effective tool as it will reach audiences that install ad-blocking software, your business would be able to engage potential customers better as it is not an obvious ad.
Animated advertising uses enchanting characters with captivating storylines to capture the hearts of your audience. In just a short spend of 30 seconds, ads are able to express a sense of reality and aliveness to get your point across and increase your sales and profit.
Specific. Detailed. Always Stand Ahead
Standard Digital create isometric graphics, interactive content and animated GIFs with high engagement rates for your display advertisements to efficiently convey commercial messages to your target audiences. Sign Up Your Free Consultation today and talk to Standard Digital Specialist about your Digital Marketing Campaign!
Why Display Advertising ?
Display advertising allows you to build awareness of your brand and promote your products or services. These ads create an initial interest by reaching out to your audiences even before they need a specific product or service from you. Your brand would be able to familiarise your intended audience with your brand, this gives you a higher reach as your brand would be considered since they have encountered your brand before. A recent study found that brand awareness increased by 21% in campaigns that utilized digital display ads.
Display advertising is visually appealing that captures the attention of your audiences. They are designed in such a way that represents your brand through graphic content. With the use of vibrant colour, text and rich media, Standard Digital is able to create graphics that would stand out from your competitors. Other than static graphics, animated graphics are also another possible way to draw attention to your audiences. These ads are similar to pay-per-click advertising or paid search, but display ads contain graphics, audio or video elements that allows for captivating messages to gain a competitive edge.
In running a digital marketing campaign, it is important to target the right person at the right place and time. With the use of display advertising, you are able to create specific parameters which would schedule your ads to appear in specific geographic areas, demographics or even in niche markets. Such targeting options are only available when you engage in display advertising.
With the use of display advertising, we are able to do remarketing. Using audiences’ past online behaviour, targeted display ads would be shown to potential customers to remind them about your brand and seal the deal. There is a high degree of targeting flexibility that allows you to filter your target audience to show specific sites or even include your brand message for potential customers to view them on your website.
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