w. Standard Digital
Display Advertising serves as a form of online advertising to attract audiences to a digital marketing platform to carry out a specific action
In this digital day and age, many people are spending more and more of their time on the internet, which makes it an ideal channel to reach potential customers
Types of Display Advertising
Display advertising is changing the face of the marketing industry, with more than half of the total spending on advertising will be on digital ads. Such online advertisements consist of text, images, URL and even Call-to-Action buttons. There are many types of ad formats that Standard Digital offers. The list below is not exhaustive, do not hesitate to contact us!
Responsive Display Ads
Responsive display ads are ads that replace the default ad types on the Display Network. Google will automatically generate your ads such that it would fit nicely on the Display Network. This would broaden your reach as multiple assets can be uploaded, you are also able to leverage Google's machine learning model to determine the optimal combination of your assets to reach your targeted performance.
Retargeting Display Ads
Retargeting display ads are also known as remarketing ads, with personalisation, many businesses have engaged in retargeting campaigns to capture interested customers. Remarketing allows your brand to be present in the minds of potential customers who have shown interest in your product or service. A dynamic retargeting campaign would definitely change your business.
Native advertising allows ads to blend in with the content on the same page, this allows the ads to not look like a “sponsored” ad. This is an extremely effective tool as it will reach audiences that install ad-blocking software, your business would be able to engage potential customers better as it is not an obvious ad.
Animated advertising uses enchanting characters with captivating storylines to capture the hearts of your audience. In just a short spend of 30 seconds, ads are able to express a sense of reality and aliveness to get your point across and increase your sales and profit.
Ready to Elevate Your Online Presence?
Growth Delivery, Result Driven, Tailored Strategies.
We help companies like yours to accelerate growth and boost marketing outreach with their Display Advertising Campaign. As a full-fledged marketing practitioner, Standard Digital has propelled business in every vertical with data-driven transformation on diverse spectrums of digital marketing employing goal-oriented approaches to every campaign we handle, ensuring our marketing strategies deliver both success and sustainability.
Ready to experience exponential growth? Book a consultation session with our team to find out more.