Why Display Advertising ?
Display advertising allows you to build awareness of your brand and promote your products or services. These ads create an initial interest by reaching out to your audiences even before they need a specific product or service from you. Your brand would be able to familiarise your intended audience with your brand, this gives you a higher reach as your brand would be considered since they have encountered your brand before. A recent study found that brand awareness increased by 21% in campaigns that utilized digital display ads.
Display advertising is visually appealing that captures the attention of your audiences. They are designed in such a way that represents your brand through graphic content. With the use of vibrant colour, text and rich media, Standard Digital is able to create graphics that would stand out from your competitors. Other than static graphics, animated graphics are also another possible way to draw attention to your audiences. These ads are similar to pay-per-click advertising or paid search, but display ads contain graphics, audio or video elements that allows for captivating messages to gain a competitive edge.
In running a digital marketing campaign, it is important to target the right person at the right place and time. With the use of display advertising, you are able to create specific parameters which would schedule your ads to appear in specific geographic areas, demographics or even in niche markets. Such targeting options are only available when you engage in display advertising.
With the use of display advertising, we are able to do remarketing. Using audiences’ past online behaviour, targeted display ads would be shown to potential customers to remind them about your brand and seal the deal. There is a high degree of targeting flexibility that allows you to filter your target audience to show specific sites or even include your brand message for potential customers to view them on your website.