w. Standard Digital
Display Advertising serves as a form of online advertising to attract audiences to a digital marketing platform to carry out a specific action
In this digital day and age, many people are spending more and more of their time on the internet, which makes it an ideal channel to reach potential customers
Types of Display Advertising
Display advertising is changing the face of the marketing industry, with more than half of the total spending on advertising will be on digital ads. Such online advertisements consist of text, images, URL and even Call-to-Action buttons. There are many types of ad formats that Standard Digital offers. The list below is not exhaustive, do not hesitate to contact us!
Responsive Display Ads
Responsive display ads are ads that replace the default ad types on the Display Network. Google will automatically generate your ads such that it would fit nicely on the Display Network. This would broaden your reach as multiple assets can be uploaded, you are also able to leverage Google's machine learning model to determine the optimal combination of your assets to reach your targeted performance.
Retargeting Display Ads
Retargeting display ads are also known as remarketing ads, with personalisation, many businesses have engaged in retargeting campaigns to capture interested customers. Remarketing allows your brand to be present in the minds of potential customers who have shown interest in your product or service. A dynamic retargeting campaign would definitely change your business.
Native advertising allows ads to blend in with the content on the same page, this allows the ads to not look like a “sponsored” ad. This is an extremely effective tool as it will reach audiences that install ad-blocking software, your business would be able to engage potential customers better as it is not an obvious ad.
Animated advertising uses enchanting characters with captivating storylines to capture the hearts of your audience. In just a short spend of 30 seconds, ads are able to express a sense of reality and aliveness to get your point across and increase your sales and profit.
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Why Display Advertising ?
Display advertising allows you to build awareness of your brand and promote your products or services. These ads create an initial interest by reaching out to your audiences even before they need a specific product or service from you. Your brand would be able to familiarise your intended audience with your brand, this gives you a higher reach as your brand would be considered since they have encountered your brand before. A recent study found that brand awareness increased by 21% in campaigns that utilized digital display ads.
Display advertising is visually appealing that captures the attention of your audiences. They are designed in such a way that represents your brand through graphic content. With the use of vibrant colour, text and rich media, Standard Digital is able to create graphics that would stand out from your competitors. Other than static graphics, animated graphics are also another possible way to draw attention to your audiences. These ads are similar to pay-per-click advertising or paid search, but display ads contain graphics, audio or video elements that allows for captivating messages to gain a competitive edge.
In running a digital marketing campaign, it is important to target the right person at the right place and time. With the use of display advertising, you are able to create specific parameters which would schedule your ads to appear in specific geographic areas, demographics or even in niche markets. Such targeting options are only available when you engage in display advertising.
With the use of display advertising, we are able to do remarketing. Using audiences’ past online behaviour, targeted display ads would be shown to potential customers to remind them about your brand and seal the deal. There is a high degree of targeting flexibility that allows you to filter your target audience to show specific sites or even include your brand message for potential customers to view them on your website.
What is display advertising?Display advertising refers to the advertising practice through the use of visual elements such as images, motion graphics and videos on websites or social media platforms. The goal of display advertising is usually set to generate clicks, traffic, and conversions for a website or landing page, generating more traffic and awareness and ultimately contributing to sales growth. One of key features of display advertising is its ability to segmented specific audiences based on attributes such as demographics, interests, behaviors, and locations. This targeting allows advertisers to broadcast the right message to the right group at the right time, increasing the likelihood of achieving the predefined goals.
What do you need for a digital display ad campaign?Begin with a goal and objective in mind. What do you want to achieve? Increase your brand awareness? Increase your conversion rate? Generate qualified leads? Depending on your goals & objectives, it impacts your media buying as well as the creativity of your ad which in turn affects the results you hope to achieve through display advertising. Other than the actual ad, you are also able to create a dedicated landing page. This page is used to give your customers a better understanding of the product or service that you are offering. It pops up when they click the button in your ad. If you already have an existing website or page that you would like to direct your customers to, you may do so as well! This is an opportunity to craft specific messages and increase your chances of clinching the intended action.
Do you know where your traffic is coming from?To start diving into your metrics, you have to better understand the amounts of traffic your banner ads are currently generating. If you are new to this platform, you got to consider the following obstacles you have to overcome to create an effective banner ad, for example, gaining a customer’s attention, capturing customer interests or, driving customer engagement to click on your banner ad.
Is Display Advertising effective?Yes! As we breakdown how much it costs to create a display ad and how many people would click into them, Display advertising still delivers a positive ROI for many clients. There is always a misconception that only big or large-scale businesses with huge branding campaigns can do Google Display Advertising. But that is not true! Small and medium sized businesses can also set up Display Advertising. With the right set up and management, it can be as effective as search ads in driving direct leads and sales.
How do you optimize Display Ads?8 Tips for Optimizing Google Display Ads: 1. Know your audience 2. Quality over Quantity when picking your keywords 3. Customisation based on competitors’ websites 4. Exclude placements when appropriate. 5. Take advantage of Remarketing 6. Engage in both Responsive Display Ads & Standard Display Ads. 7. Make your ad design your advantage 8. Optimize your bids for devices and placements