The Internet is still gaining its importance as serving us as the primary source of information. The business value associated with attractive, responsive yet human-first structured software solutions and websites cannot be emphasized enough, yet the potential of taking things up a notch should never be overlooked - how to further enhance the digital journey in the age of machine-learning? Responses at faster speed and higher degree of personalization, fewer hindrances along the customer journey, or a more succinct prediction of customers shopping preferences during holidays seasons. It is time to make optimal use of machine learning and artificial intelligence principles and unlock your magic formulas towards promised business growth and performance optimization.