Top 10 Xiaohongshu (RED) KOLs to Watch in 2026 | 2026年小红书十大热门KOL盘点

🇬🇧 Top 10 Xiaohongshu (RED) KOLs to Watch in 2026

Xiaohongshu — known internationally as RED or RedNote — has grown into one of Asia's most influential social commerce platforms, with over 350 million monthly active users and 120 million daily active users. Around 70% of its audience are women under 30 living in Tier 1 and Tier 2 Chinese cities — a demographic with serious spending power and a track record of turning a single viral post into a sold-out product. For brands across Singapore, Hong Kong, Taiwan and Greater China, knowing who's shaping the conversation right now is the first step to a winning campaign. Here are 10 of the creators driving the biggest engagement on Xiaohongshu in 2026.

1. Pamela Reif (帕梅拉) — Fitness · 12M+ followers

Pamela built her Xiaohongshu following on equipment-free home workouts, fully dubbed and subtitled in Chinese. Her "15-Minute Full Body Fat Burn" series made her a go-to for women aged 20-35 looking for accessible, science-backed routines — a strong fit for fitness, wellness and healthy-eating brands.

Based in Karlsruhe, Germany · Cancer ♋ · 9.99M+ followers View verified Xiaohongshu profile →

2. Li Jiaqi / Austin (李佳琦Austin) — Beauty · ~11M followers

Often called China's "Lipstick King," Li Jiaqi shares livestream highlights and in-depth product reviews, pairing seasonal recommendations with ingredient breakdowns. His trust with beauty and skincare audiences makes collaborations highly sought-after — and highly competitive.

"10-year livestream host, lipstick-application record holder — smart spending, happy shopping, growing more beautiful together with you." View verified Xiaohongshu profile →

3. Qi Ke Xing Xing (七颗猩猩) — Comedy & Campus Life · 8.5M+ followers

Famous for sitcom-style skits about college student life, this creator's satirical mini-drama series regularly rack up over 1.5 million views per note. Products are woven into storylines so naturally they rarely feel like ads — ideal for snack, beverage, stationery and youth lifestyle brands.

Comedy creator based in Hubei, behind the original short-drama series "Wang Zhixing" (王志猩). View verified Xiaohongshu profile →

4. Lao Ba Ping Ce (老爸评测) — Product Safety & Reviews · 8.5M+ followers

Founded by a chemical engineer, this channel lab-tests baby products, skincare, food and household goods for safety issues and publishes the results. For brands with genuinely safe, high-quality products, an endorsement here carries serious credibility with parents and health-conscious shoppers aged 25-45.

"Every bit of nitpicking is to make life better" — 9 years testing and exposing nearly 100 problem products, data-driven and fact-based. View verified Xiaohongshu profile →

5. Bao Xiao Ban Gong Shi (爆笑办公室) — Workplace Comedy · 7.8M+ followers

"Hilarious Office" turns the daily grind — Monday blues, scheming bosses, office politics — into binge-worthy sketches for young professionals and students under 30. The team even offers customizable branded scripts, with snacks, drinks and stationery woven smoothly into storylines.

"When the boss is away — the wild daily life of single female employees!" (Entertainment creator) View verified Xiaohongshu profile →

6. Ding Zheng Mei Zi (丁郑美子) — Comedy & Lifestyle · 7.3M+ followers

A classically trained dancer turned comedy creator, known for her "art school girl" persona and relatable skits about student life. Her notes average over 7 million views, making her especially effective for brands targeting Gen Z.

"The hidden gem girl next door — thanks for all the love." View verified Xiaohongshu profile →

7. Wo Shi Ji Ling Jie (我是机灵姐) — Family & Kids · 6.8M+ followers

Shot in mockumentary style and following the school and home life of a 12-year-old, this series appeals to kids aged 6-12 and their millennial parents alike — a rare dual-generation audience that's a natural fit for educational products, snacks and toys.

A family of five — "growing up with smiles, spreading strength through action." Based in Spain. View verified Xiaohongshu profile →

8. Zhou Zhou Ah (周周啊) — Comedy · 6.8M+ followers

Known to fans as the "Petite Queen of the Internet," Zhou Zhou turns her 150cm height into the punchline for warm, relatable skits that resonate strongly with women under 24.

"Thank you for loving me" — entertainment creator based in Liaoning. View verified Xiaohongshu profile →

9. Winnie Wen (Winnie文) — Lifestyle & Beauty Tips · 6.5M+ followers

Winnie built her following on practical, well-researched lifestyle content — photography tips, beauty hacks and money-saving advice. Her conservative approach to advertising (about once a week) means her audience trusts her recommendations.

"'92-born auntie, sensitive acne-prone skin, working hard to share useful tips." View verified Xiaohongshu profile →

10. Papi Jiang (Papi酱) — Comedy & Satire · 5.7M+ followers

One of China's original viral content creators — once named one of TIME's "Most Influential People on the Internet" — Papi Jiang built her career on multi-character solo-acting and sharp commentary on work, relationships and modern anxieties. A broad-appeal, brand-safe choice with serious cultural cachet.

"A woman who combines beauty and talent." View verified Xiaohongshu profile →

Why This Matters for Your Brand

Around 78% of Xiaohongshu users say influencer recommendations directly influence their purchase decisions — far higher than traditional ads. But choosing the right KOL isn't just about follower count: audience fit, engagement quality, content tone and brand-value alignment matter just as much. Getting it right takes data, careful vetting and ongoing relationship management.

Ready to Tap Into Xiaohongshu's Influencer Economy?

At Standard Digital, our social media and influencer marketing team helps brands across Singapore, Hong Kong, Taiwan and China identify the right Xiaohongshu KOLs, plan campaigns, manage collaborations and track results. Contact us today to find out how influencer marketing on Xiaohongshu can grow your brand.

🇨🇳 2026年小红书十大热门KOL盘点

小红书（国际上也称 RED / RedNote）已成为亚洲最具影响力的社交电商平台之一，月活跃用户超过3.5亿，日活跃用户超过1.2亿。平台近70%的用户是30岁以下、居住在一二线城市的女性——她们消费能力强，常常一篇笔记就能带火一款产品。对新加坡、香港、台湾及大中华区的品牌而言，了解当下最具影响力的创作者，是制定营销策略的第一步。以下是2026年小红书上互动量领先的10位创作者。

1. 帕梅拉 Pamela Reif — 健身 · 活跃粉丝1200万+

帕梅拉凭借无器械家庭健身内容走红小红书，所有视频均配有专业中文配音和字幕。她的「15分钟全身燃脂」系列深受20-35岁女性欢迎，是健身、健康饮食类品牌的理想合作对象。

🇩🇪 德国卡尔斯鲁厄 ｜ 巨蟹座 ｜ 999万+ 粉丝 查看认证小红书主页 →

2. 李佳琦 Austin — 美妆 · 活跃粉丝近1100万

被誉为「口红一哥」，李佳琦在小红书分享直播精华和深度产品测评，结合季节趋势给出实用推荐。他在美妆和护肤受众中拥有极高信任度，合作竞争也非常激烈。

“10年电商主播｜涂口红记录保持者。理性消费 快乐购物，陪你变美陪你好好生活。” 查看认证小红书主页 →

3. 七颗猩猩 — 喜剧/校园生活 · 活跃粉丝850万+

以情景剧形式描绘大学生日常生活，凭借讽刺类迷你剧系列走红，单篇笔记平均播放量超过150万。产品植入自然不生硬，非常适合零食、饮料、文具等面向年轻人的品牌。

搞笑博主，IP属地湖北，原创短剧《王志猩》系列创作者。 查看认证小红书主页 →

4. 老爸评测 — 产品安全测评 · 活跃粉丝850万+

由一位化工工程师创立，对母婴用品、护肤品、食品和家居用品进行实验室检测并公开结果。对于真正安全、高品质的产品而言，这里的推荐对25-45岁的父母及健康消费者极具说服力。

“❤️每一次较真，都是为了让生活更美好。9年检测曝光泡脚包、包书皮、激素面霜等近百种问题产品，坚持数据说话，实事求是。” 查看认证小红书主页 →

5. 爆笑办公室 — 职场喜剧 · 活跃粉丝780万+

以夸张手法演绎「打工人」日常——周一综合症、画饼老板、办公室政治——内容贴近30岁以下学生及职场新人。团队还提供品牌定制剧本服务，文具、零食、饮品等产品植入流畅自然。

“老板不在，单身女员工的奇葩日常！”娱乐博主 查看认证小红书主页 →

6. 丁郑美子 — 喜剧/生活方式 · 活跃粉丝730万+

科班出身的舞蹈演员转型喜剧创作者，凭借「艺校女孩」人设和贴近学生生活的短剧走红，单篇笔记平均播放量超过700万，对Z世代品牌尤其有效。

“潜伏在你身边的宝藏女孩 ❤️承蒙厚爱” 查看认证小红书主页 →

7. 我是机灵姐 — 亲子/家庭 · 活跃粉丝680万+

以伪纪录片形式记录一位12岁主角的校园与家庭生活，6-12岁儿童与25-40岁家长均是其受众——这种跨世代的受众组合，非常适合教育产品、零食、玩具类品牌。

“一家五口👨🏼👱🏻‍♀️👧🏻👦🏻👶🏻，用笑容陪伴成长，用行动传递力量💕”（IP属地：西班牙） 查看认证小红书主页 →

8. 周周啊 — 喜剧 · 活跃粉丝680万+

被粉丝称为「全网最矮顶流」，周周用150cm的身高制造反差萌，治愈系短剧深受24岁以下女性喜爱。

“谢谢你们喜欢我”，娱乐博主（IP属地：辽宁） 查看认证小红书主页 →

9. Winnie文 — 生活方式/美妆技巧 · 活跃粉丝650万+

Winnie以实用、经过反复打磨的生活内容积累粉丝，包括摄影技巧、美妆小窍门和省钱攻略。她每周仅接一次广告的「克制」风格，让粉丝对她的推荐格外信任。

“92小阿姨｜敏感痘痘肌｜努力分享干货” 查看认证小红书主页 →

10. Papi酱 — 喜剧/讽刺 · 活跃粉丝570万+

中国最早的爆款短视频创作者之一，曾被《时代》杂志评为「全球最具影响力网络人物」。她以「一人分饰多角+快节奏剪辑」见长，犀利吐槽职场、感情与现代生活焦虑，内容大众向且品牌安全度高。

“一个集美貌与才华于一身的女子。” 查看认证小红书主页 →

这对您的品牌意味着什么

约78%的小红书用户表示，达人推荐会直接影响他们的购买决定——这一比例远高于传统广告。但选择合适的KOL不仅要看粉丝数，受众匹配度、互动质量、内容调性与品牌价值观的契合同样重要。要做到这一点，需要数据支持、严格筛选与持续的合作管理。

准备好借助小红书网红经济提升品牌了吗？

Standard Digital 的社媒及网红营销团队，专注帮助新加坡、香港、台湾及中国品牌找到合适的小红书KOL，规划营销活动、管理合作并追踪成效。立即联系我们，了解小红书网红营销如何助力您的品牌增长。