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​社群行銷

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社交媒體改變了我們與世界各地人們聯繫的方式 

社交媒體的崛起,讓溝通打破了時間與地域的限制。更重要的是,它可以幫助企業與客戶建立聯繫,提高品牌知名度並增加潛在客戶和銷售額。

社交媒體管理的類型 

Facebook 提供高度針對性的廣告解決方案,幫助企業和品牌與超過 20 億的月活躍用戶建立聯繫。創建針對特定目標的活動,將意識轉化為行動,從而促成銷售。

如果您的企業擁有小眾產品、B2C 或 B2B 服務,Facebook 廣告將是您開始付費媒體之旅的好地方。借助新的創意,我們能夠捕捉到您感興趣的個人並通過再營銷再次吸引他們。

Facebook 廣告

Instagram 廣告

Instagram 是一個受年輕群衆的手機社交平台,為您的企業提供更多元化的廣告解決方案。憑藉其各種功能,企業能夠在更加個性化和互動性更高的層面上與客戶建立聯繫。此類廣告將出現在用戶的訂閱、故事、探索等中,爲你的客戶的互動模式提供更多有趣的選擇。

從小型企業到大型 B2C 消費品,甚至 B2B 服務,許多企業都利用這個平台來提高廣告點擊率。 Instagram 上亦有商店功能,所以可以充分利用再營銷策略,鼓勵消費者再度購買。

LinkedIn 廣告

LinkedIn 專頁及廣告有助企業建立信譽,與相同甚至不同產業員工建立聯繫。在這個專業的網絡平台上,您可以從行業內的各種知名專家那裡收集專業知識,亦可分享您的專業看法和意見。 LinkedIn 廣告使企業能夠實現其 B2B 目標,如邀請業界參與您舉辦的研討會。

LinkedIn對 B2B 企業尤其重要,您可以根據用戶的收入、職業生涯及職位等設定您的廣告受衆。

讓您的行銷活動更上一層樓!
持續增長、目標為本、量身定制

我們已透過社群行銷幫助各國家、類型和規模的客戶實現行銷藍圖,成功為他們的業務帶來收益或達成不同階段的行銷目標。作為業內首屈一指的行銷服務供應商,Standard Digital 在行銷中融合科技解決方案,響應數據驅動的潮流,為不同客戶的行銷模式實現科技轉型。Standard Digital策劃及執行的行銷活動皆採用以目標為導向的思維,確保客戶的發展能取得可持續性的改善和進步。

 

準備好了嗎?立即與我們的團隊預約諮詢服務,並取得專屬的行銷建議。

需要努力管理社交媒體的原因

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提高品牌知名度
社交媒體可以大大提高您的品牌知名度,並把您的廣告投放給廣泛的受眾群體並進行互動。通過社交媒體與您的消費者互動,並讓您的員工、業務合作夥伴甚至贊助商喜歡和分享您的頁面,這將大大提高您作為品牌的觸及面,也將會有更多人得知你的品牌資訊。分享的每個帖子都會將您的品牌展示給一組新的目標受眾,這將為您的業務帶來更廣泛的受眾範圍。

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更好的客戶滿意度
作為一個網絡和交流平台,社交媒體能夠為您的品牌創造正面的聲音,許多客戶會評論及提及喜歡的品牌,這對您的企業發展很重要。此外,個性化的回复也能提高客戶保留率。每一次與客戶的互動都是一個展示您對客戶的同情心及了解的機會,一個積極為客戶解決疑難和解決投訴的品牌將會在社交媒體建立正面的形象,並同時為社交媒體廣告帶來助力。

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提高品牌忠誠度
社交媒體是發展忠實客戶群的平台。由於客戶滿意度和品牌忠誠度被認為是齊頭並進的,因此您的品牌必須定期與客戶溝通以建立深厚的客戶關係。社交媒體不僅是一個促銷平台,而且還是一個讓客戶能夠直接與您的品牌進行快速交流的平台。隨著技術的發展,公司必然需要實施社交媒體營銷策略來吸引客戶的注意,以保持其行業競爭力及市場敏感度。

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節省廣告費用
社交媒體是最具成本效益的數字營銷方法之一,用於提高您的品牌知名度。從創建帳戶到發布圖片,一切都是免費的,任何付費活動都取決於個人企業的喜好。社交媒體是其中一個具有高成本效益是平台,為企業帶來更高的投資回報率。如果您想使用付費廣告,您總是可以從小規模開始。通過花費少量資金,您將能夠在決定進行更多投資之前看到轉化率的顯著提高。

獲取免費競爭對手行銷活動AI分析報告

  • What is display advertising?
    Display advertising refers to the advertising practice through the use of visual elements such as images, motion graphics and videos on websites or social media platforms. The goal of display advertising is usually set to generate clicks, traffic, and conversions for a website or landing page, generating more traffic and awareness and ultimately contributing to sales growth. One of key features of display advertising is its ability to segmented specific audiences based on attributes such as demographics, interests, behaviors, and locations. This targeting allows advertisers to broadcast the right message to the right group at the right time, increasing the likelihood of achieving the predefined goals.
  • What do you need for a digital display ad campaign?
    Begin with a goal and objective in mind. What do you want to achieve? Increase your brand awareness? Increase your conversion rate? Generate qualified leads? Depending on your goals & objectives, it impacts your media buying as well as the creativity of your ad which in turn affects the results you hope to achieve through display advertising. Other than the actual ad, you are also able to create a dedicated landing page. This page is used to give your customers a better understanding of the product or service that you are offering. It pops up when they click the button in your ad. If you already have an existing website or page that you would like to direct your customers to, you may do so as well! This is an opportunity to craft specific messages and increase your chances of clinching the intended action.
  • Do you know where your traffic is coming from?
    To start diving into your metrics, you have to better understand the amounts of traffic your banner ads are currently generating. If you are new to this platform, you got to consider the following obstacles you have to overcome to create an effective banner ad, for example, gaining a customer’s attention, capturing customer interests or, driving customer engagement to click on your banner ad.
  • Is Display Advertising effective?
    Yes! As we breakdown how much it costs to create a display ad and how many people would click into them, Display advertising still delivers a positive ROI for many clients. There is always a misconception that only big or large-scale businesses with huge branding campaigns can do Google Display Advertising. But that is not true! Small and medium sized businesses can also set up Display Advertising. With the right set up and management, it can be as effective as search ads in driving direct leads and sales.
  • How do you optimize Display Ads?
    8 Tips for Optimizing Google Display Ads: 1. Know your audience 2. Quality over Quantity when picking your keywords 3. Customisation based on competitors’ websites 4. Exclude placements when appropriate. 5. Take advantage of Remarketing 6. Engage in both Responsive Display Ads & Standard Display Ads. 7. Make your ad design your advantage 8. Optimize your bids for devices and placements
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