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展示型廣告

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展示型廣告是網絡廣告之一,被廣泛用於吸引網絡使用者造訪您的網站或手機應用程式,促使購買或其他行動如留下聯絡資訊。

網絡是生活不可或缺的一部分,大家花在網絡的時間也日漸增多;對各大商業機構或政府機關而言,網絡的展示型廣告已成爲不可錯過的宣傳工具。

展示型廣告的種類

在今天,已有多於一般的網絡廣告費用投資在網絡展示型廣告上。展示型廣告的設計及投放設定非常彈性:文字、圖片、鏈接及行動呼籲按鈕 (Call to action button) 都可以隨你更改。Standard Digital 提供多種展示型廣告的規格選擇,以下列出了一下受大部分客戶歡迎的規格,如您有其他需求,不妨聯絡我們取得獨一無二的廣告樣式!

01

響應式展示型廣告
 

在Google 展示型廣告聯盟 (Google Display Network) 中,響應式展示性廣告已成爲最新的默認廣告格式。響應式展示性廣告内容可交予Google自動生成最有效爲您帶來轉化的内容。除了内容更新便利,響應式展示性廣告也帶來其他的好處如支援多媒體檔案上載及利用Google自動化學習數據得到廣告成效及轉化建議,例如圖片和文字該如何配搭才能更好獲得目標客戶的點擊。

再行銷展示型廣告

越來越多的機構已使用個人化再行銷廣告為潛在客戶提供個性化的廣告。再行銷廣告與其他廣告規格不同的是,再行銷廣告能根據使用者過往在您網頁或應用程式互動的行動 (如把商品加進了購物車、瀏覽了特定頁面等)個人化資訊加到你的廣告活動中,反覆顯示合適的再行銷廣告將加深受衆的印象,更有效促進購買等動作。

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原生廣告

原生廣告的意思是融合到網頁内容的廣告,減少廣告對使用者閲讀網頁内容的入侵性,撇除觀衆的廣告本身的負面觀感。原生廣告對已安裝內容過濾和廣告攔截的擴充套件的使用者更爲有用。

動畫廣告

包含動畫的廣告可以活潑有趣的卡通人物及豐富的劇情吸引觀衆的眼球。網絡研究表明動畫的網絡宣傳效果比圖片高出五十倍,更能在衆多資訊中吸引眼球。相比影片拍攝,動畫更能突出企業文化及特色,多樣的設計組合也能涵蓋各行各業的應用,轉化資訊成更容易被大腦理解及接受的格式。

04

讓您的行銷活動更上一層樓!
持續增長、目標為本、量身定制

我們透過展示性廣告幫助各國家、類型和規模的客戶實現行銷藍圖,成功為他們的業務帶來收益或達成不同階段的行銷目標。作為業內首屈一指的行銷服務供應商,Standard Digital 在行銷中融合科技解決方案,響應數據驅動的潮流,為不同客戶的行銷模式實現科技轉型。Standard Digital策劃及執行的行銷活動皆採用以目標為導向的思維,確保客戶的發展能取得可持續性的改善和進步。

準備好了嗎?立即與我們的團隊預約諮詢服務,並取得專屬的行銷建議。

使用展示型廣告的原因 

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品牌知名度
展示型廣告有效推廣您的品牌。展示型廣告利用網絡的高滲透特性,讓你的廣告出現在各大知名或高流量網站上;對新品牌而言是打開品牌知名度的好工具,有一定知名度品牌則可以鞏固及開拓更多客源。當客戶還在搜索品牌或產品的時候,高觸及率展示型廣告能為他們提供有效的資訊,從而轉化為銷售。

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設計
展示型廣告在設計上有非常多的發揮空間,並允許廣告商戶使用不同多媒體格式進行設計。若能有效利用色彩搭配、文字及多媒體如影片,便能取得更有效的成果。Standard Digital 會根據不同客戶、產業及競爭對手的表現為您設計突圍而出的廣告創意。除了平面、靜止的圖片廣告,利用動畫或GIF格式爲廣告添加新意也是不錯的選擇。

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設定目標
在開展網絡行銷活動時,開展地點、時間、定位和目標群衆均是重要的指標。通過使用展示型廣告,您可以創建特定參數,以便安排您的廣告在特定地理區域、人口統計數據甚至利基市場中出現。此類定位選項只在您選擇展示型廣告時可用。

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再營銷
通過使用展示型廣告,我們可以進行再營銷的廣告活動。利用受眾過去的在線行為,將向潛在客戶展示有針對性的展示廣告,以提醒他們注意您的品牌並達成交易。高度的定位靈活性允許您過濾目標受眾以顯示特定網站,甚至包括您的品牌信息,供潛在客戶在您的網站上查看。

獲取免費競爭對手行銷活動AI分析報告

  • What is display advertising?
    Display advertising refers to the advertising practice through the use of visual elements such as images, motion graphics and videos on websites or social media platforms. The goal of display advertising is usually set to generate clicks, traffic, and conversions for a website or landing page, generating more traffic and awareness and ultimately contributing to sales growth. One of key features of display advertising is its ability to segmented specific audiences based on attributes such as demographics, interests, behaviors, and locations. This targeting allows advertisers to broadcast the right message to the right group at the right time, increasing the likelihood of achieving the predefined goals.
  • What do you need for a digital display ad campaign?
    Begin with a goal and objective in mind. What do you want to achieve? Increase your brand awareness? Increase your conversion rate? Generate qualified leads? Depending on your goals & objectives, it impacts your media buying as well as the creativity of your ad which in turn affects the results you hope to achieve through display advertising. Other than the actual ad, you are also able to create a dedicated landing page. This page is used to give your customers a better understanding of the product or service that you are offering. It pops up when they click the button in your ad. If you already have an existing website or page that you would like to direct your customers to, you may do so as well! This is an opportunity to craft specific messages and increase your chances of clinching the intended action.
  • Do you know where your traffic is coming from?
    To start diving into your metrics, you have to better understand the amounts of traffic your banner ads are currently generating. If you are new to this platform, you got to consider the following obstacles you have to overcome to create an effective banner ad, for example, gaining a customer’s attention, capturing customer interests or, driving customer engagement to click on your banner ad.
  • Is Display Advertising effective?
    Yes! As we breakdown how much it costs to create a display ad and how many people would click into them, Display advertising still delivers a positive ROI for many clients. There is always a misconception that only big or large-scale businesses with huge branding campaigns can do Google Display Advertising. But that is not true! Small and medium sized businesses can also set up Display Advertising. With the right set up and management, it can be as effective as search ads in driving direct leads and sales.
  • How do you optimize Display Ads?
    8 Tips for Optimizing Google Display Ads: 1. Know your audience 2. Quality over Quantity when picking your keywords 3. Customisation based on competitors’ websites 4. Exclude placements when appropriate. 5. Take advantage of Remarketing 6. Engage in both Responsive Display Ads & Standard Display Ads. 7. Make your ad design your advantage 8. Optimize your bids for devices and placements
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