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​媒體植入行銷

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營銷人員在互聯網上植入品牌內容以增加品牌在線影響力

這有助於您的企業在潛在客戶瀏覽網絡時吸引到他們。它是一種高效的品牌知名度工具,可以推動流量、提高自然排名、參與度甚至銷售額,這是一種可衡量且切實的戰略。 

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新聞

新聞是網絡媒體中最通用的傳統報導方式。品牌可以透過在新聞網站介紹他們的公司以獲得知名度。此外,您也可以分享及廣播公司的獎項和成就,加强消費者的信心,强化正面企業形象。B2B 和 B2C 企業都可以發布他們認為“有新聞價值”的任何內容,這可能有助於提高他們的 SEO 排名。

發布新聞稿

新聞稿幫助您的公司推出新產品, 服務或活動消息時快速散播到各目標群體中,而足夠的媒體報導才能吸引目標受眾的注意力。新聞稿類似於一般新聞發布,但更強調及時間性,並有助於營造緊迫感和神秘感。通過宣揚您品牌及產品的新嘗試,潛在客戶肯定會對您的品牌產生興趣。

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活動新聞發布

活動新聞發布通知現有和潛在客戶即將舉辦的活動。這種類型的新聞稿清楚地解釋了事件的細節,亦是獲得媒體關注的最可靠方式之一。

專業新聞發布

專業新聞發布是一種具權威性的宣傳手段,透過在特定領域建立個人的品牌信譽達到傳播的目的,並將個人或組織定位為媒體未來聯繫的首選信息來源。這個人將一般會是一個具專業形象的人,並受第三方專業知識驗證,這將使品牌獲得信譽並獲得客戶的信任。

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讓您的行銷活動更上一層樓!

持續增長、目標為本、量身定制

我們已透過媒體植入行銷幫助各國家、類型和規模的客戶實現行銷藍圖,成功為他們的業務帶來收益或達成不同階段的行銷目標。作為業內首屈一指的行銷服務供應商,Standard Digital 在行銷中融合科技解決方案,響應數據驅動的潮流,為不同客戶的行銷模式實現科技轉型。Standard Digital策劃及執行的行銷活動皆採用以目標為導向的思維,確保客戶的發展能取得可持續性的改善和進步。

 

準備好了嗎?立即與我們的團隊預約諮詢服務,並取得專屬的行銷建議。

需要開展​媒體植入行銷的原因

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在目標受眾面前不斷曝光

使用媒體植入行銷的最只要原因是您的廣告將可以將媒體的衆多讀者變成是廣告受衆的一部分。媒體植入行銷提供了一種有效的方式,以最真實、最有新聞價值的方式來接觸您的目標受眾,在芸芸報道中插播你的廣告,改善觀看觀感外,觀衆也不會因您的廣告阻礙他們瀏覽網站,讓您的廣告活動產生更持久的影響。當他們開始將自己的購買需要與您的品牌聯繫起來時,就會促成銷售。

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搜索引擎優化

媒體植入行銷可以提升您網站在搜索引擎的自然排名,有媒體的加持更能爲您的公司塑造可靠的形象。每當您的品牌從媒體發佈新的內容時,您的廣告則會和媒體的網站互相連接,為您的網站帶來新流量。您在在線新聞網站上發布的新聞稿將對您在搜索引擎中的識別度有重大影響。此外,撰寫符合 SEO 標準的新聞稿也可能會增加您的網站流量並確保搜索結果對您有利。

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可靠性、形象、聲譽和品牌

許多著名出版媒體已在目標受眾中建立信任,與他們合作將會為您的品牌帶來知名度、聲譽和更好的形象。除了對您的品牌信譽產生積極影響外,新聞發布還有助於您的品牌在您的行業和商業圈中得到認可,從而在這些圈子中快速傳播。

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產生社會參與

媒體植入行銷通常會幫助企業推動目標群衆在社交媒體的參與,並建立溝通渠道。通過新聞發布,它可以讓您的品牌很好地了解您的受眾並能夠獲得轉化成購買行爲,或稱爲品牌支持者。因此,這一切都歸結在您需要了解你的目標受眾並在正確的時間和地點獲取他們的注意力。

獲取免費競爭對手行銷活動AI分析報告

  • What is display advertising?
    Display advertising refers to the advertising practice through the use of visual elements such as images, motion graphics and videos on websites or social media platforms. The goal of display advertising is usually set to generate clicks, traffic, and conversions for a website or landing page, generating more traffic and awareness and ultimately contributing to sales growth. One of key features of display advertising is its ability to segmented specific audiences based on attributes such as demographics, interests, behaviors, and locations. This targeting allows advertisers to broadcast the right message to the right group at the right time, increasing the likelihood of achieving the predefined goals.
  • What do you need for a digital display ad campaign?
    Begin with a goal and objective in mind. What do you want to achieve? Increase your brand awareness? Increase your conversion rate? Generate qualified leads? Depending on your goals & objectives, it impacts your media buying as well as the creativity of your ad which in turn affects the results you hope to achieve through display advertising. Other than the actual ad, you are also able to create a dedicated landing page. This page is used to give your customers a better understanding of the product or service that you are offering. It pops up when they click the button in your ad. If you already have an existing website or page that you would like to direct your customers to, you may do so as well! This is an opportunity to craft specific messages and increase your chances of clinching the intended action.
  • Do you know where your traffic is coming from?
    To start diving into your metrics, you have to better understand the amounts of traffic your banner ads are currently generating. If you are new to this platform, you got to consider the following obstacles you have to overcome to create an effective banner ad, for example, gaining a customer’s attention, capturing customer interests or, driving customer engagement to click on your banner ad.
  • Is Display Advertising effective?
    Yes! As we breakdown how much it costs to create a display ad and how many people would click into them, Display advertising still delivers a positive ROI for many clients. There is always a misconception that only big or large-scale businesses with huge branding campaigns can do Google Display Advertising. But that is not true! Small and medium sized businesses can also set up Display Advertising. With the right set up and management, it can be as effective as search ads in driving direct leads and sales.
  • How do you optimize Display Ads?
    8 Tips for Optimizing Google Display Ads: 1. Know your audience 2. Quality over Quantity when picking your keywords 3. Customisation based on competitors’ websites 4. Exclude placements when appropriate. 5. Take advantage of Remarketing 6. Engage in both Responsive Display Ads & Standard Display Ads. 7. Make your ad design your advantage 8. Optimize your bids for devices and placements
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