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網紅行銷

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關鍵意見領袖 (KOL) 是有影響力的人士,在社交媒體平台上擁有龐大的粉絲群。
 

網紅都有能力影響一個人的行為,因為他們在某個領域具有專長或能與支持者產生共鳴,所以能夠影響他們的行爲或購買決定。 他們的名氣和龐大的受眾群可以幫助推銷您的產品或服務,以吸引潛在客戶。

網紅的類型

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​微型/奈米網紅

網紅的社交媒體平台關注者有 1,000 到 10,000人左右。儘管他們的受眾規模較小,但這使他們能夠與受眾建立更親密和忠誠的關係。如果您想以具有成本效益的方式建立強大的網絡,您應該與網紅合作。

素人網紅

素人網紅的社交媒體帳戶上的追隨者數量通常在 10,000 到 100,000 之間。他們不是傳統名人,但在他們的擅長領域中展示了豐富的經驗與熱誠,為他們帶來的不少的跟隨者。在他們的社交媒體平台上推廣產品時,他們的信息往往聽起來更真實,對他們的受眾更有說服力。

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大型網紅

大型網紅包括擁有 10 萬至 100 萬粉絲的賬戶。這些有影響力的人通常已經在這個行業工作了很長時間,包括著名的撰稿者、影片博主、播客和評論家,他們被稱為使用社交媒體運用創意和帶來優質內容的專家。

超級網紅

要被視為超級網紅,其社交媒體平台上應擁有 100 萬及以上的關注者。一般來說,他們以演員、歌手、運動員甚至網絡名人等職業而聞名。這個類別是獨一無二的,因為他們在社交媒體上開發了盡可能多的追隨者。但他們的粉絲越多,您的影響力就越沒有針對性。因此,考慮與較小的 KOL 和網紅合作可能不是一個壞選擇。

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讓您的行銷活動更上一層樓!

持續增長、目標為本、量身定制

我們已透過網紅行銷幫助各國家、類型和規模的客戶實現行銷藍圖,成功為他們的業務帶來收益或達成不同階段的行銷目標。作為業內首屈一指的行銷服務供應商,Standard Digital 在行銷中融合科技解決方案,響應數據驅動的潮流,為不同客戶的行銷模式實現科技轉型。Standard Digital策劃及執行的行銷活動皆採用以目標為導向的思維,確保客戶的發展能取得可持續性的改善和進步。

 

準備好了嗎?立即與我們的團隊預約諮詢服務,並取得專屬的行銷建議。

與 KOL 和網紅合作的優勢

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提高品牌知名度和影響力

KOL 和網紅擁有龐大而忠誠的受眾群,與適合您品牌形象的網紅合作將為您帶來接觸數百萬潛在消費者的絕佳機會。借助它們的知名度和影響力,您的品牌將能夠獲得更多知名度,從而提高您的曝光率並利用口碑傳播您的品牌。

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建立信譽

由於網紅獨特的個性和定位,他們都有自己的一組忠實的支持者。他們是各自領域的專家,所以他們更容易獲得追隨者的信任。品牌能夠利用網紅的力量來建立他們追隨者對您品牌的信心,所以與適合您品牌形象的網紅合作對於品牌打造和建立信譽非常重要。 

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提高搜索引擎優化和投資回報率

通過網紅的主動推薦和參與,他們能夠帶領您的品牌吸引更多受眾,並讓您的品牌在 Google 搜索結果中獲得更高的排名,而不僅僅是搜索引擎優化爲您帶來的流量。此外,與傳統渠道相比,網紅能夠幫助的你廣告活動獲得高投資回報率。他們能夠與各種規模的品牌甚至小企業合作,我們的經驗顯示與網紅合作的宣傳效益有高達 8 倍的投資回報率增幅。

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適用於所有企業

世界各地有無數的網紅,在各自領域大展所長,時裝、時事、職場、飲食、美容、健身、美食、旅遊等都有囊括,就算需要針對小衆興趣,也覺得能夠找到合適的網紅。無論您的企業有多大規模,只要與適合您需求的網紅合作,則可以利用他們的網絡和號召力宣傳你的產品和服務。企業可以使用不同的網行銷策略來有效地進行溝通和協作。

獲取免費競爭對手行銷活動AI分析報告

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    Begin with a goal and objective in mind. What do you want to achieve? Increase your brand awareness? Increase your conversion rate? Generate qualified leads? Depending on your goals & objectives, it impacts your media buying as well as the creativity of your ad which in turn affects the results you hope to achieve through display advertising. Other than the actual ad, you are also able to create a dedicated landing page. This page is used to give your customers a better understanding of the product or service that you are offering. It pops up when they click the button in your ad. If you already have an existing website or page that you would like to direct your customers to, you may do so as well! This is an opportunity to craft specific messages and increase your chances of clinching the intended action.
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